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The Advisor Lab by CION


Sep 7, 2023

We welcome Zach Conway, Founder and CEO of Seeds Investor. One of the biggest issues for financial advisors is engaging and retaining the “next gen” investor - Gen X and Millennials. These generations realize investing is key to achieving the flexible life they want, but they want to invest on their terms. Values-based investing is a huge part of this. Zach has created an efficient and scalable way to help advisors align clients’ values with their goals. We get into detail about how advisors can tell a story beyond performance every time they talk to their clients, which is critical to mapping goals to money.